Amid the wave of global overseas expansion, numerous enterprises are increasing their investments in emerging markets such as Southeast Asia and Latin America year by year. However, most enterprises face common dilemmas: they spend 100,000 CNY on marketing SMS pushes, yet the response rate is less than 5%; user registrations seem authentic, but fraudulent scenarios such as "using virtual numbers to place orders and defraud discounts" and "disappearing after receiving goods" occur frequently.
These issues arise primarily due to two factors: First, with the global popularization of number portability policies, users can switch operators without changing their numbers. Enterprises rely on outdated number databases for pushes, turning "precision marketing" into "ineffective outreach"; Second, the lack of professional international number verification makes it impossible to identify virtual numbers, empty numbers, and high-risk numbers. NumVerix International Number Verification Platform was developed specifically to solve this core problem.
I. What Problems Arise When Conducting Marketing Without Number Verification?
1. Ineffective Outreach: 80% of Marketing Resources Wasted on "Empty/Dormant Numbers"
Traditional enterprise marketing relies on purchased number databases, which suffer from prominent data lag issues: some numbers have been shut down or canceled, or users have switched operators via number portability, yet enterprises still send pushes to these numbers. A Southeast Asian e-commerce platform once reported that the ineffective outreach rate of marketing SMS was as high as 62%, with only 38% reaching real active users.
2. Fraud Vulnerabilities: 30% of Orders Result in "Loss of Both Money and Goods" Due to Virtual/Risk Numbers
Criminals use free virtual numbers to register accounts, place orders with fake delivery addresses, or maliciously initiate refunds; some high-risk numbers are associated with multiple fraud cases, but enterprises cannot identify them. This leads to fraudulent orders accounting for over 20% of total orders, and after-sales losses alone eat up 15% of profits.
II. What Is the Role of International Number Verification?
Relying on a direct operator network covering more than 200 countries and regions, NumVerix provides customized solutions for different industries through full-process verification including "basic cleaning + real-time verification + risk interception", focusing on three core verification functions:
1. Basic Verification: "Filter Empty Numbers" Before Marketing to Reduce Basic Costs
As the "first filter" for marketing lists, Basic Verification can quickly identify number types (real/virtual numbers), country codes, original operators, and validity. It filters out empty numbers, virtual numbers, and invalid format numbers with one click.
2. HLR Verification: Verify "Active Status" in Real Time to Improve Marketing Response Rate
To address the issue of "reaching dormant numbers", NumVerix HLR Verification can query the status of numbers in the mobile network in real time (powered on/in network/shut down), ensuring that marketing content is only pushed to real active users.
3. MNP Verification: Adapt to Number Portability to Avoid Operator Mismatch
Number portability has been popularized in more than 50 countries worldwide. When users switch operators without changing their numbers, enterprises' cooperation strategies with operators become ineffective. NumVerix MNP Verification can identify in real time whether a number has been ported and its current operator, helping enterprises dynamically adjust SMS channels, increase the delivery rate to over 95%, and avoid content interception caused by channel mismatch.
With increasingly fierce competition in emerging markets such as Southeast Asia and Latin America, the key to the success of overseas enterprises has shifted from "casting a wide net" to "precision targeting". Through basic cleaning, real-time verification, and number portability adaptation, NumVerix International Number Verification helps enterprises lock in real users, intercept risks, and convert every marketing investment into actual benefits.
About NumVerix
NumVerix is a global number verification service provider, with its services covering over 200 countries. It specializes in offering one-stop real-time verification solutions for enterprises. Its core products fall into two key segments: Number Verification (including Basic, HLR, MNP, and FraudShield) and Social/App Platform Verification(covering more than 10 mainstream platforms such as Facebook, Zalo, email services, Binance, and KuCoin).
Through functions like invalid number detection, activation status detection, and activity detection, NumVerix helps enterprises accurately screen real users. Leveraging a massive global real-time database, it empowers enterprises to achieve the digital development of global precision marketing.