“Marketing SMS go unread, and registrations are flooded with virtual numbers” — this is a common pain point for businesses in cross-border ecommerce, gaming, local services, and fintech. Invalid mobile numbers don’t just waste marketing resources; they also create hidden risks for risk control. NumVerix’s global number verification builds the first line of defense for overseas businesses, from “number information validation” to “real-time status checks”.
The Cost of Ignoring Invalid Numbers in Global Expansion
Firstly, let’s understand why invalid numbers matter. For cross-border ecommerce brands, sending messages to empty or disconnected numbers can squander 30-40% of marketing budgets. Moreover, in industries like fintech and gaming, virtual numbers for fake registrations distort user data and increase fraud risks (e.g., account takeovers or subsidy abuse).
For example, a Southeast Asian ecommerce brand once spent $15,000 on a Ramadan SMS campaign, only to find 42% of numbers were invalid. The result? A mere 58% delivery rate and zero ROI for nearly half the cost. This is why global number verification is no longer optional — it’s essential for overseas success.
Basic: Bulk Cleanse Invalid Numbers at Scale
As an “entry-level must-have” for global number verification, NumVerix Basic covers four core capabilities: mobile number type identification, accurate country code matching, initial carrier location, and number validity checks.
Moreover, it’s highly adaptable. For cross-border ecommerce, it cleans marketing lists before peak seasons (like Black Friday), ensuring every SMS reaches a valid number. For gaming platforms, it blocks fake registrations at sign-up, reducing “zombie accounts”. A Latin American ecommerce brand used Basic to clean 200,000 numbers, removing 52,000 invalid entries — boosting SMS delivery from 58% to 93% and cutting customer acquisition costs by 32%.
HLR: Uncover “Disguised” Invalid Numbers with Real-Time Checks
In contrast to empty numbers, “disconnected but not deregistered” numbers are more deceptive — they look valid but fail to connect. This is where NumVerix HLR (Home Location Register) verification shines. By connecting directly to global carrier networks, HLR provides real-time insights into a number’s active status, MCC, and MNC.
Firstly, HLR goes beyond basic validity. It confirms if a number is “in-service”, not just “registered”. For gaming/social platforms, this blocks bulk “zombie number” registrations (a big issue in markets like Indonesia/Brazil). For fintech, it verifies contact authenticity, reducing bad debts. A U.S. fintech startup used HLR to validate loan applicants’ numbers, lowering bad debt rates by 30% and meeting compliance requirements.
Conclusion: Start with Basic & HLR to Avoid Invalid Number Risks
For overseas businesses, addressing invalid numbers starts with Basic and HLR. They eliminate empty numbers and expose “disguised” invalid ones — laying the groundwork for cost-effective marketing and robust risk control.
About NumVerix
NumVerix is a global number verification service provider, with its services covering over 200 countries. It specializes in offering one-stop real-time verification solutions for enterprises. Its core products fall into two key segments: Number Verification (including Basic, HLR, MNP, and FraudShield) and Social/App Platform Verification (covering more than 10 mainstream platforms such as Facebook, Zalo, email services, Binance, and KuCoin).
Through functions like invalid number detection, activation status detection, and activity detection, NumVerix helps enterprises accurately screen real users. Leveraging a massive global real-time database, it empowers enterprises to achieve the digital development of global precision marketing.